![]() ![]() Stay tuned for more insights on marketing technologies. Tag the one person in the industry whose answers to these questions you would love to read –Īaron Davis, former CMO, Schneider Electric Leveraging webinars to promote new research written by SiriusDecisons and fostering stronger engagement with existing customers and winning new clients is a key marketing tactic for us. How do you leverage webinar marketing tools to engage with your online audience? How do you measure your Sales Fitness at SiriusDecisions? Register now for this on-demand webinar featuring former VP of Demand Services at SiriusDecisions, Jason Hekl, as he teaches demand gen funnel diagnostics. Think about how, when and the most appropriate content to promote in a webinar for each of the different personas involved in the buying process at each stage of the buyer’s journey. Webinar marketing tools are a great asset to use when engaging with your buyers. How should a B2B marketer better leverage webinar marketing tools for effective lead generation? We don’t have enough opportunities to do this in the B2B marketing world in Asia. It will be great to network with a group of like-minded peers. What are your expectations and likely key takeaways from the ON24 Webinar World 2018? Who are you huddling with at the event? Sales and marketing leaders are really challenged to select the right technology to help enable their strategy.Īt Sydney ON24 Webinar World 2018, how do you intend to foster authentic engagement between your customers and the brand?īy sharing insights on a recent buyer survey we conducted at SiriusDecisions, that will hopefully benefit sales and marketing leaders in their approach to engaging their buyers and customers. There are hundreds of options available now. ![]() ![]() Martech and salestech have changed dramatically since then. Gartner Glossary Gartner Glossary Sales Glossary M Marketing-Qualified Lead (MQL) Marketing-Qualified Lead (MQL) A marketing-qualified lead (MQL) is a potential customer that has been reviewed by the marketing team and satisfies the criteria necessary to be passed along to the sales team. This lead me to taking a diploma in e-commerce and an interest for martech. I ended up designing a basic CRM with a developer to start to address this knowledge gap. I was challenged when managing a telemarketing operation in Sydney in the late 1990’s by how little knowledge we had about our member’s and their engagement with us. How is martech and sales tech industry different today than when you first started here? , a company leading the definition and creation of Unified Channel Management (UCM) solutions, and special guest SiriusDecisions, Inc. Tell us about your journey into the tech industry. Pleasanton, CA JanuZINFI Technologies, Inc. ![]()
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